As Director of IOC Broadcast and New Media rights, Michael Payne oversaw the development of the Olympic Game’s new media rights, launching the IOC – New Media Conference with the Wall St Journal.

For many years at the IOC, he was at the forefront of the global debate on the relationship between 'new' media and 'old' media and watching the late 90s new media the 'bubble' of the late 90's burst before it, and later evolved into a significant vehicle for sports and entertainment properties.

Currently serves as Chairman of Crystal’s International Division – the world’s largest 3D Digital animation group.

Recent and current Projects include:

CRYSTAL DIGITAL TECHNOLOGIES – China. The world’s leading 3D Digital animation group at the, forefront of major event, broadcast and cultural entertainment. A key contributor Forefront of  to Beijing's' Opening Ceremony and now official supplier to London 2012. Strategic adviseor to, Chairman of Crystal International.

Click here to see videos of Crystal’s innovative technology in sports presentation to bring history alive.

Other past projects have included:

SINA – China's No. 1 media portal. Strategic adviser on acquisition of international sports rights.
KANGAROO TV –Canadian based company at forefront of spectator entertainment - with contracts across golf, F1, NFL. Strategic adviser and subsequent board member.
DEMAND SPORT – Australian based company at forefront of on line real time targeted advertising message delivery, currently being rolled out with ESPN and other international broadcasters. Strategic adviser and board member.
MY SPACE – US. Strategic review of marketing opportunities related to Beijing 2008 and beyond.



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