Michael Payne has been advising sports properties and governments on major event strategies for more than three decades:- from strategies for bidding, through to the successful delivery of the event and the, and fully exploitation offering brand opportunities, both from a revenue and a legacy/ image perspective.

Recent and current projects and clients have included:

F1 – Special Advisor to F1 Chairman CEO, Bernie Ecclestone / Senior Marketing Advisor.
See videos of F1 Broadcast Promotional spots --> F1 Spirit | F1 Energy 1 | F1 Energy 2
OLYMPICS, SUMMER 2016 BID – Senior Strategic Adviser to City of Rio / Brazilian Olympic Committee / Brazilian Government on successful bid campaign for Summer Olympic Games, and subsequent development and launch of Olympic Marketing Plan. Member of judging panel for Official emblem.
See videos of Rio 2016 winning campaign --> Celebration | Passion Unites Us | Unity
OLYMPICS, LONDON 2012 – Adviser to London Bid Committee and subsequent development of Games' marketing plan.
See videos of London 2012 winning campaign.
Magic of London | Inspiration Part 1 | Inspiration Part 2 | Make Britain Proud
Astana President Professional Sports Club, Kazakhstan. – Senior strategic advisor to new multi sports club, including Astana Cycling (winner Giro d’Italie 2013) Astana Arlens (World Boxing Champions 2012) Astana – Paris Dakar Rally; Astana Barry’s Ice Hockey and various Olympic Champions. Promo films | Photos
FIVB Volleyball. – Senior strategic advisor.
Promo films
AIBA. – Boxing Marketing Arm SA. Senior strategic advisor.
RYDER CUP –  Adviser to European Tour one future marketing and selection protocol of 2018 Ryder Cup. Click here to see photos.
IOC –  Marketing / Broadcast Director 1984 – 2004.
Read text: Review of Celebrate Humanity Campaign
Click here to see videos of first series of IOC Brand Campaign, Celebrate Humanity.

Other past projects have included:

OLMYPICS, SUMMER 2020 BID – Advisor to City of Istanbul, Turkish Government on bid campaign for Olympic Games.
TOURISM – Canada / UK. Adviser to both Canadian and UK Tourist Boards on their development of their marketing strategies in connection with hosting of the Olympic Games.
Read text: The Global Stage
RUSSIAN OLYMPIC COMMITTEE - Audit of Russian Team Sports Performance post Vancouver 2010; development of master plan to re-energize Russian Team for Sochi 2014 based on international best practice.
MONTREUZ JAZZ FESTIVAL – Switzerland. World's leading annual jazz music festival, b. Board member.
HONG KONG JOCKEY CLUB – Adviser to the development of their Olympic Hosting Strategy for equestrian events.
MISSION HILLS GOLF – China. World’s largest golf complex and host of annual World Cup of Golf. Adviser, of international development and branding.
CRICKET INDIA – BCCI. Initial development of branding strategy for Indian Cricket Board.
OLYMPICS, WINTER 2014 BID – Adviser to City of Salzburg / Austrian Government on bid campaign for Olympic Winter Games.
MEXICO BICENTENNIAL – Mexico. Strategic Adviser to government and Production agency Instantia on the development of international broadcast and sponsorship strategy for Bicentennial celebrations, 2010.
P1 – Power Boat racing – Leading off shore power boat racing circuit. Development of Strategic Master Plan.
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