1. P & G Thank You Mums.

Very simple and original idea, brilliantly executed - not may ads can bring their audiences to tears.

With multiple story extensions - from kids going to the Games.

To the stories of the Mothers – here Chris Hoy’s Mum.

2. Visa Go World

Since Visa joined the first TOP programme back in 1986, they have always produced powerful Olympic brand advertising – this time with the powerful narration of Morgan Freeman.

3. Adidas – Team GB, Don’t Stop me Now.

Clever use of Gold medal athletes into a musical environment that went viral.

4. EDF – Environment.

Best environmental campaign yet.

5. BP.

For once a sponsor that tells the full story of its Olympic involvement.

6. GSK.

A difficult position to communicate – anti doping – done intelligently.

For more videos, please visit My Youtube Channel.

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