Four decades at forefront of Global Sports Marketing Industry. 21 Olympic Games, multiple World Championships & a few F1 races

UK Media:
‘Father of the
Olympic Brand’

Ad Age:
One of the world’s 50 most influential marketeers.

21 Olympic Games; multiple world championships & a few F1 races

Advisor to governments,
media companies and
corporations.

Provocative twitter feed commentary on sports political and business news

Outspoken Commentator
for the sports marketing
industry for global media.

The definitive business
history of the Olympic
Games – from bankruptcy
to multi $ billion brand.

Award winning author.
The unofficial and totally unsanctioned history of the Olympic Games.

Two time British
Professional Freestyle Ski
Champion 1977/1978