Michael R.
Payne

CONTACT

Payne Sports Media Strategies SA.

Media

From Games time blogs, to key insights, to Op Eds across a broad spectrum of sports political issues. The industry executive the media turn to, for immediate, informed, simple quotes as the news breaks, and background context.

“Insight and dry wit make a powerful combination. Michael’s analysis is razor sharp and he does not suffer fools gladly. If the question is not up to scratch, he will tell you. ”

AFP Pirate Irwin

Politics–

from Ukraine Sporting sanctions to risk of boycotts.

The Games–

from postponement to delivery.

Games Operations–

security.

Controversies,

scandals, corruption, bidding.

Bidding

why cities win and lose.

Sport–

New sports; traditional sports fighting for survival

Athletes–

Djokovic covid debacle to Bolt retirement.

Business–

from deals to future trends.

Media Politics– A selection of articles and interviews from around the world, across a broad range of subjects.

1.On Impact of Ukraine War on Sport.

2.On Djokovic Melbourne Covid debacle, (Jan 2022) The Game

3.Tokyo 2020(1) Games – Postponement to Review

4.Olympic Bidding

5.Olympic Games – General

6.Business / Marketing / Broadcast

Record Olympic deal puts Coca-Cola and Mengniu on TOP for digital – SportsBusiness 2019

The joint Olympic sponsorship deal struck by the Coca-Cola Company and Chinese dairy

company Mengniu is worth more than $3bn (€2.7bn) over three Olympic cycles, making it one of if not the largest sponsorship deal in history.

The full story behind one of the largest and innovative sports sponsorship deals ever

Click Here To Read Full Article!

Michael R. Payne