Articles

A selection of articles profiling Michael Payne as one of the global leaders in the Business of Sport

Business of Sport–

A selection of articles profiling Michael Payne as one of the global leaders in the Business of Sport.

Familiar Rings;–

Commercial Success of Olympics Leaves challenging legacy – Wall St Journal 1998.

Olympic SalesMan–

tries life in the fast lane – The Times 2004.

Straight Talk

Michael Payne’s Toon In! is required reading – 3 Wire Sports 2022

Olympic sponsorship

Michael Payne’s creative vision for Olympic sponsorship has generated billions of dollars for the IOC – Sports Business Journal, 2022.

Michael Payne is a regular contributor on sports industry affairs to some of the world’s leading business and media publications, with articles, columns and OpEds.

1. Olympic Games

2.Olympic General

3.Olympic Business

4.FIFA Corruption Crisis – Sponsors.

5.Sports Governance

After Rogge, the Olympic Leadership Challenge.

As the IOC faces only the second presidential election in 35 years, what are the challenges facing Rogge’s successor, and how did Rogge perform?

Rogge has steered a reassuringly steady course..

The Olympic Movement looks to be far healthier than at any time in its history –But, for all Rogge’s steadiness, the future is unlikely to be plain sailing. Potentially major storm clouds are brewing on the horizon. And others will undoubtedly and unexpectedly emerge – think of the social political movements which have sprung up to question governmental priorities in hosting costly global sports events.

Priorities for the next President

  1. Connecting with young people
  2. Making the summer Games more relevant and compelling.
  3. Cultivating future bidding cities.
  4. Responding to a changing market place.
  5. Tackling the evils of doping, illegal betting and match fixing.

Published Financial Times;  Sports Pro; Yomuiri Shimbun, Japan 2001