Articles

A selection of articles profiling Michael Payne as one of the global leaders in the Business of Sport

Business of Sport–

A selection of articles profiling Michael Payne as one of the global leaders in the Business of Sport.

Familiar Rings;–

Commercial Success of Olympics Leaves challenging legacy – Wall St Journal 1998.

Olympic SalesMan–

tries life in the fast lane – The Times 2004.

Straight Talk

Michael Payne’s Toon In! is required reading – 3 Wire Sports 2022

Olympic sponsorship

Michael Payne’s creative vision for Olympic sponsorship has generated billions of dollars for the IOC – Sports Business Journal, 2022.

Michael Payne is a regular contributor on sports industry affairs to some of the world’s leading business and media publications, with articles, columns and OpEds.

1. Olympic Games

2.Olympic General

3.Olympic Business

4.FIFA Corruption Crisis – Sponsors.

5.Sports Governance

Magic at the Olympic Games.

The 10 key factors to drive magic.

Atmosphere outside the stadium as important as inside.

Visual identity – Look of the Games.

Spectator entertainment.

The volunteers.

The athlete experience.

The media experience.

The role of the sponsors.

The role of the Host Country Broadcaster.

Music.

Security.