Michael R. Payne

Michael R.
Payne

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CONTACT

Payne Sports Media Strategies SA.

Michael@MichaelRPayne.com

T +377 6 80 86 7976

Technology

At the forefront of new technology exploring how to expand the viewer / sports fan experience

Crystal Technologies
  • China, World’s leading 3D animation group.
  • airman Crystal International Division.
  • Programme development for Olympics: Beijing 2008; London 2012
  • Programme development for FIFA WC; Russia 2018 Bid; Qatar WC 2022 bid.

Demand Sport
  • Australia. Integrated on line advertising for Sports content.
  • Board member.
  • Advisory on business development.

Egoli
  • Innovation in archive content management.
  • Advisory on business development.

Kangaroo TV
  • Canada. In venue spectator broadcasting.
  • Board Member.
  • Advisory on business development.

My Space
  • US, on line social portal. Strategic review of international sports rights opportunities.

Sina
  • China, leading on line portal.
  • Advisory on acquisition of international sports rights.

Sqiller
  • Hungary, Gamification of physical activity.
  • Advisory on business development.

Sports Industry Innovation

Industry Pioneer Innovating New thinking over 4 decades.

TOP Programme – Global Sponsorship

Created the world’s most successful global sponsorship programme, now in 37th year with over $10 billion generated for Olympic Movement.

Olympic Television Archive Bureau

Conceived the world’s first ever sports archive bureau, collecting over one century and 60,000 hours of Olympic broadcast, film and news reel imagery.

Multi Games Broadcasting Partnerships

Conceived first ever multi Games broadcast deal with Australia Channel 7, that would go onto become the industry standard.

Branding in Sports

Pioneered concept of ‘branding’ into sports management, including development of award winning ‘Celebrate Humanity Campaign.

Sports Venue Dressing – Look of Games

Developed concept of ‘venue dressing’ to create a unique stage for athletic performance

Venture Capital Investment in Sports Federations.

Conceived and negotiated first Venture Capital investment in international sports federation, with CVC and FIVB Volleyball

Ambush Marketing

Conceived the strategy to build a fortress around exclusive rights, and reposition ambush marketeers from ‘clever marketing’ to ‘parasites’.

Expanded the Hosting Map.

Lead the charge to open up new territories for major events, from China to Brazil and Singapore’s F1 and night race.

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