Articles
A selection of articles profiling Michael Payne as one of the global leaders in
the Business of Sport
Business of Sport–
A selection of articles profiling Michael Payne as one of the global leaders in
the Business of Sport.
Familiar Rings;–
Commercial Success of Olympics Leaves challenging legacy – Wall St Journal 1998.
Olympic SalesMan–
tries life in the fast lane – The Times 2004.
Straight Talk
Michael Payne’s Toon In! is required reading – 3 Wire Sports 2022
Olympic sponsorship
Michael Payne’s creative vision for Olympic sponsorship has generated billions
of dollars for the IOC – Sports Business Journal, 2022.
Michael Payne is a regular contributor on sports industry affairs to some of the world’s leading business and media publications, with articles, columns and OpEds.
1. Olympic Games
- Beijing 2022 – Games Time daily Blog.
- Tokyo 2020 – Games blog entering Japan with covid.
- Tokyo 2020 – Column The Business Opportunity – Senden, Japan
- Tokyo 2020 – The Potential to be the greatest Games ever. OpEd – Kyodo.
- Tokyo 2020 – The cursed Olympics that became the Miracle Games – Sports Business In
- PyeongChang 2018 – Pass / Fail, Grading the Games – SportsPro
- Rio 2916 – The Race for 2016. How Rio won? - SportsPro
- London 2012 – Grading the Games. How did London 2012 perform – SportsPro
- Beijing 2008 – Column The Business Opportunity – Fortune.
2.Olympic General
- After Rogge, the Olympic leadership challenge – Financial Times / Yomuir Shimbun Japan
- Obituaries - The Man who saved the Olympics. Juan Antonio Samaranch - Financial Times / Sports Pro.
- Turning Around the Rings – Financial Times
- Rekindling the Olympic Flame – SportsPro
- Strategy and Business Magazine, US - Gold Medal Partnership. The Potential of Public – Private Partnerships.
- Magic at the Olympic Games.
3.Olympic Business
- Commercial Lessons from Tokyo 2020 – SportsPro
- The Hidden Power of Olympic Partnerships. Back to the Future.
- THE POKER GAME OF THE US OLYMPIC TV RIGHTS - Sports Business.
- The Most Important Sports Broadcast Deal in 2010! - Sports Business.
- What impact will London 2012 have on the value of media rights for ‘minor’ Olympic sports going forward?
- IOC Rule 50 – An outdated rule limiting free speech, or a necessary requirement to protect the integrity of the Olympic Games?
- Has the Olympic Movement betrayed its own public by signing up with Eurosport?
- Tourism is usually cited as a major gain for Host Nations of major international Events. But what should the rights holders (like IOC, FIFA, F1 etc) be doing to help deliver the potential tourism benefits?
4.FIFA Corruption Crisis – Sponsors.
5.Sports Governance
