Michael R. Payne

Michael R.
Payne

Twitter Youtube Amazon

CONTACT

Payne Sports Media Strategies SA.

Michael@MichaelRPayne.com

T +377 6 80 86 7976

Sports Properties

Development of marketing and bidding strategies for major events. Creation of new revenue streams and partnership opportunities.

Experience

Michael Payne has been at the forefront of the sports event industry for four decades, overseeing the delivery of the world’s largest events; revising the model for bidding & hosting of major events, to totally rethinking their funding models.

OLYMPICS
  • IOC Marketing / Broadcast Director 1984 – 2004
  • Advisor to Olympic Hosts, partners & broadcasters.
  • 21 Olympic Games

F1
  • Special Advisor to F1 Chairman CEO, Bernie Ecclestone / Senior Marketing Advisor.
  • Pioneered new race hosting in Sochi Russia and Singapore.
  • Supported CVC in preparing F1 IPO and then subsequent Market Sale

See videos of F1 Broadcast

Promotional spots
F1 Spirit | F1 Energy 1 | F1 Energy 2

OLYMPICS, SUMMER 2016 BID
  • Senior Strategic Adviser to City of Rio / Brazilian Olympic Committee / Brazilian Government on successful bid campaign for Summer Olympic Games, and subsequent development and launch of Olympic Marketing Plan. Member of judging panel for Official emblem

See videos of Rio 2016 winning campaign:

Celebration | Passion Unites Us.

OLYMPICS, LONDON 2012
  • Adviser to London Bid Committee and subsequent development of Games' marketing plan.




See videos of London 2012 winning campaign.

Magic of London | Inspiration Part 1 | Inspiration Part 2 | Make Britain Proud

OLYMPICS, LA 2028
  • Advisor to LA Bid Committee and subsequent development of marketing programme.

See videos of LA winning campaign

FIVB
  • FIVB Volleyball – senior Strategic Advisor
  • Conceived CVC investment into FIVB and restructure of sport’s commercial arm.

See videos of F1 Broadcast

FIFA
  • New Sponsorship Opportunities – Qatar 2022

See videos

WORLD ATHLETICS
  • Advisory Broadcast strategies, especially US Market.
  • Marketing strategy for multiple events including Inaugural World Athletic Championships Helsinki, 1983; European Athletic Championships, Athens 1982.
  • Conception & launch of City Marathon series, including First London Marathon 1981; Multiple City Marathons across Berlin, Rome, Amsterdam. Stockholm, Athens.

GOLF
  • Ryder Cup - Development of new host bidding process, leading to selection of Paris 2018 and Italy 2022 Mission Hills, China. World’s Largest Golf Complex. Advisory on marketing and event hosting development

CRICKET
  • Advisory on marketing, including initial development of Indian Premier League.
  • Sponsorship management UK Test Match Series 1979 / 1983
  • Sponsorship management Benson Hedges Cup 1979 / 1983

BOXING
  • Advisory on marketing

HONG KONG JOCKEY CLUB
  • Advisory to 2008 Olympic Equestrian Hosting.

MODERN PENTATHLON
  • Senior strategic advisor – review of new format for sport with introduction of Ninja Obstacle racing to replace equestrian discipline.
  • IOC Marketing / Broadcast Director 1984 – 2004
  • Advisor to Olympic Hosts, partners

F1 MIXED MARTIAL ARTS
  • Creation of FX Eagle Tour 2022, with Khabib Nurmagomedov

NFL
  • Advisory on international expansion to UK.

ASTANA PRESIDENTIAL SPORTS CLUB
  • Senior strategic Advisor to Professional Sports Club. Marketing & Broadcast Strategies. Winner Tour de France Cycling 2014 World Boxing Champions 2021

POWER BOAT

Advisory on marketing strategies for
  • F1 H2O On shore series.
  • P1 Off shore series

TOUR DE FRANCE
  • Advisory to Astana Pro Cycling Team, winner Tour de France, 2014

SKING
  • Advisory on marketing for World Alpine Championships, Schladming Austria 1982
  • World Nordic Championships, Oslo Norway 1982
  • Competitor: World / European Freestyle Tour 1977 / 1978.
  • Competitor European Grass Ski Tour 1974 / 1976

Add Your Heading Text Here