Articles

A selection of articles profiling Michael Payne as one of the global leaders in the Business of Sport

Business of Sport–

A selection of articles profiling Michael Payne as one of the global leaders in the Business of Sport.

Familiar Rings;–

Commercial Success of Olympics Leaves challenging legacy – Wall St Journal 1998.

Olympic SalesMan–

tries life in the fast lane – The Times 2004.

Straight Talk

Michael Payne’s Toon In! is required reading – 3 Wire Sports 2022

Olympic sponsorship

Michael Payne’s creative vision for Olympic sponsorship has generated billions of dollars for the IOC – Sports Business Journal, 2022.

Michael Payne is a regular contributor on sports industry affairs to some of the world’s leading business and media publications, with articles, columns and OpEds.

1. Olympic Games

2.Olympic General

3.Olympic Business

4.FIFA Corruption Crisis – Sponsors.

5.Sports Governance

The Cursed Olympics that became the Miracle Games. Tokyo 2020,

Review of Tokyo 2020(1) Tokyo brought many other issues to the forefront and will leave a long-term legacy for the sports movement, whether it be Simone Biles withdrawing due to the ‘twisties’ and the ensuing debate about athlete mental health, or the need to rein in the increasing trends of cyber bullying on social media platforms.

Tokyo became a memorable and successful Olympic Games, but for very different reasons than originally envisaged. With an atmosphere drained of the traditional pomp and full of anxiety, the attention turned fully onto the athletes and their Olympic journey, one of survival and resilience. Theirs was a journey not that different from the journey of the Olympic Movement itself: its ability to survive over the past 120 years, no matter what challenges have been thrown at it.

Published Sports Business International, 2021.