Articles

A selection of articles profiling Michael Payne as one of the global leaders in the Business of Sport

Business of Sport–

A selection of articles profiling Michael Payne as one of the global leaders in the Business of Sport.

Familiar Rings;–

Commercial Success of Olympics Leaves challenging legacy – Wall St Journal 1998.

Olympic SalesMan–

tries life in the fast lane – The Times 2004.

Straight Talk

Michael Payne’s Toon In! is required reading – 3 Wire Sports 2022

Olympic sponsorship

Michael Payne’s creative vision for Olympic sponsorship has generated billions of dollars for the IOC – Sports Business Journal, 2022.

Michael Payne is a regular contributor on sports industry affairs to some of the world’s leading business and media publications, with articles, columns and OpEds.

1. Olympic Games

2.Olympic General

3.Olympic Business

4.FIFA Corruption Crisis – Sponsors.

5.Sports Governance

The Man who saved the Olympics. Juan Antonio Samaranch.

No individual has had a greater impact on the modern sports movement than Samaranch.

When Samaranch took over the Olympic presidency, most commentators at the time were writing the obituary of the Olympics – saying that they had become too political, too costly and too out of touch to survive. So great did the problems look, that Samaranch himself was pessimistic about the future and within weeks of taking on the presidency thought about resigning,

Outside of the IOC, especially within sections of the Anglo Saxon media and the US Government, Samaranch was often misunderstood.

Published Financial Times, Sports Pro